The job goes by a lot of names, including financial planner, financial
advisor and personal financial consultant, but it's rarely called what it
typically is: financial products sales. Financial planners earn a living by
helping people sort through and choose investments, insurance and
other financial products. They do retirement planning, college funding, and
estate planning and general investment analysis.
Obtaining New Business
Finding clients who need those services and building a customer base is crucial
to experiencing success as a financial planner, because referrals from
satisfied clients are an important source of new business. Whether you find new
clients by giving seminars or lectures, through social or business contacts or
simply by cold calling, find them you must.
Having a broad social network is one reason that many successful financial
planners enter the field after working in a related occupation such as
accountant, auditor, insurance sales agent, lawyer or securities, commodities
and financial services sales agent.
What Education Will Lead to Employment?
Financial planning employers look for candidates with a bachelor's degree in
accounting, finance, economics, business, mathematics or law. Courses in
investments, taxes, estate planning and risk management are also helpful.
Programs in financial planning are becoming more widely available in colleges
and universities.
Financial analysts may also seek the Certified Financial Planner (CFP),
the Chartered Financial Analyst (CFA) and the Chartered Financial
Consultant (ChFC) designations.
Where do Advisers Work?
More than half of all financial advisers work for finance and insurance
companies, including securities and commodity brokers, banks, insurance
carriers and financial investment firms. However, four out of 10 personal
financial advisers are self-employed, operating small investment advisory
firms, usually in urban areas.
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Theirs to many financial planners.
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